trailer 2

From the start of the paranormal activity trailer the genre is immediately identified. As the trailer is said to be 'based on a real story' and 'the scariest film ever seen' the mise-en-scene doesn't just focus on showing clips of the film but also chooses to show reactions and quotes of the public. As they take their seats the colour changes to black and white. The dull colours connote danger, typical horror conventions. The first image from the actual film tells the story they 'think someone is in the house' revealing its a horror genre. The long shot in the bedroom shows it's night time and as the image gets dark the couple hear a noise within the house, the camera is then handheld to make it seem more realistic and shows a shot of a lightshade moving we hear breathing which connotes fear and then diegetic sound of a door slamming. The immediate cut to the audience to reveal their reaction suggests to any viewers that the film is terrifying. The next shot reveals footsteps 'coming into the room but not back out', this creates tension as it suggests the demon is in the same room as them. As it goes back to the dark bedroom shot the sheet moves and diegetic sound of a door slamming shut. The trailer then uses the same technique to cutting back to the audience reaction. The sequence then uses really fast cuts with loud noises to show other things which the demon is causing building up further tension and persuading the audience to go see the film.

Trailer 1

At the beginning of FEWDIO:Mockingbird the scene is set to a normal day showing a man working from home. The medium shot of the male typing away on his computer shows the normality within the scene. As the baby starts crying the camera focuses onto the baby monitor, being a main image this suggests importance at this point. When the mother starts singing to the baby the mise-en-scene suggests they are a happy family as the man picks up a photograph and smiles. The tension begins to build when the doorhandle is turned and background music suggests something isn't right. As the camera cuts from the man to the doorhandle it connotes he's confused and the medium shot of the mother walking through the door shows realisation of the genre. As both of the parents run to the child a cresendo builds to create tension. As the music stops we hear further non-diegetic sound of the parents screaming 'why'. As this appears off screen it allows the audience to guess and leaves them in suspense.