trailer 2

From the start of the paranormal activity trailer the genre is immediately identified. As the trailer is said to be 'based on a real story' and 'the scariest film ever seen' the mise-en-scene doesn't just focus on showing clips of the film but also chooses to show reactions and quotes of the public. As they take their seats the colour changes to black and white. The dull colours connote danger, typical horror conventions. The first image from the actual film tells the story they 'think someone is in the house' revealing its a horror genre. The long shot in the bedroom shows it's night time and as the image gets dark the couple hear a noise within the house, the camera is then handheld to make it seem more realistic and shows a shot of a lightshade moving we hear breathing which connotes fear and then diegetic sound of a door slamming. The immediate cut to the audience to reveal their reaction suggests to any viewers that the film is terrifying. The next shot reveals footsteps 'coming into the room but not back out', this creates tension as it suggests the demon is in the same room as them. As it goes back to the dark bedroom shot the sheet moves and diegetic sound of a door slamming shut. The trailer then uses the same technique to cutting back to the audience reaction. The sequence then uses really fast cuts with loud noises to show other things which the demon is causing building up further tension and persuading the audience to go see the film.